Zimbabwe takes part in Meetings Africa held in Johannesburg

By Lastword Musekiwa

Zimbabwe was part of the 18th Edition of Meetings Africa that was held from 26-28 February in Johannesburg, South Africa.
Tourism and Hospitality Industry Deputy Minister Tongai Mnangagwa led a delegation consisting of officials from government, the Zimbabwe Tourism Authority and other tourism stakeholders into Meetings, Incentives, Conferences and Exhibitions (MICE) business namely, African Sun Hotels, Rainbow Tourism Group, VIctoria Falls Hotel, Airports Company of Zimbabwe, and Zimbabwe International Trade Events.

The continental event creates a market access platform, for African Business Events Products and serves as the primary platform for the growth of the business events industry in Africa with the aim of growing economies.
Zimbabwean players used the opportunity to tap into the lucrative MICE industry and built new contacts for more business.
At least 380 companies from 21 African nations exhibited at the event.
Zimbabwe took the opportunity to unlock the MICE market potential as the country seeks to achieve a US$5 billion tourism sector by 2025 in line with Vision 2030.
Meanwhile Zambian High Commissioner to South Africa Mazuba Monze paid a courtesy call on Deputy Minister Mnangagwa at the Zimbabwe Stand and invited Zimbabwe to participate at the Zambia Travel Expo (ZATEX) 2024 being held from 13 to 15 June at the Mulungushi International Conference Centre in Lusaka.

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